IDENTITY / 3D

Willes Frozen Yogurt

A healthier indulgence..?

In the summer of 2013, Willes Frozen Yogurt received one of the few trial food truck licenses in Stockholm. They had a name, but were in quick need of a brand identity, in less than a day we both created and implemented the Willes brand. Using classic Ice Creamy colors together with a wordmark consisting of Willes with the "i" in the shape of a spoon.

CLIENT: WILLES FROZEN YOGURT      AGENCY: PIJA      ROLE: ART DIRECTION & DESIGN

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