IDENTITY / 3D
Willes Frozen Yogurt
A healthier indulgence..?
In the summer of 2013, Willes Frozen Yogurt received one of the few trial food truck licenses in Stockholm. They had a name, but were in quick need of a brand identity, in less than a day we both created and implemented the Willes brand. Using classic Ice Creamy colors together with a wordmark consisting of Willes with the "i" in the shape of a spoon.
CLIENT: WILLES FROZEN YOGURT AGENCY: PIJA ROLE: ART DIRECTION & DESIGN